Choose a district
A city or association agrees the scope, local priorities and delivery responsibilities.
DEFINE THE PROGRAMMEBring local businesses and visitor-facing partners together.
Start with one district, a 90-day programme and a clearer picture of what works.


From the destination team to the person welcoming a guest, every connection has a role.
Sponsor a focused district programme that connects local businesses with the partners already welcoming your visitors.
A focused place to start. A shared basis for decisions.A practical programme with a beginning, a delivery period and a decision.
A city or association agrees the scope, local priorities and delivery responsibilities.
DEFINE THE PROGRAMMEBusinesses prepare clear offers. Hotels, agents and operators recommend them to guests.
CONNECT THE PEOPLEGuests buy through existing business channels. Purchases, refunds and effort are reviewed.
WORK WITH WHAT EXISTSReview the aggregate evidence together and choose to continue, change or stop.
LEARN, THEN DECIDEBring the programme’s progress, purchase records and delivery effort into one clear view.
Individual business results stay private. Sponsors see aggregate reporting, with the context needed to interpret it.
Explore the dashboard demo ↗Interactive design preview · illustrative dataA place to understand the programme before you take part.
Start with the essentials.
Guests book and pay through the business’s existing channels. TourismRoom’s programme connects businesses and visitor-facing partners, then reviews the resulting records.
A city or tourism association sponsors a defined 90-day programme in one district. The scope and delivery responsibilities are agreed before it starts.
No booking commission is taken. Businesses keep their existing purchase and booking channels.
Sponsors see aggregate programme reporting. Individual operator results remain private, and businesses are not publicly ranked.
No. Recorded purchases show observed activity. Refunds, delivery effort and measurement limitations need to be considered before deciding what the programme achieved.
Explore whether a focused 90-day programme fits your destination.