Measured
A captured reading from an approved source and method.
Methodology
Trust is part of the interface.
Every material city tourism finding keeps the source, publisher, collection date, method, evidence state, confidence, and limitation close to the decision it supports. Known gaps stay visible.
Evidence states
What the room knows and what it does not.
Derived
A transparent calculation whose inputs remain inspectable.
Illustrative
Scenario content used to demonstrate a decision before live city evidence is connected.
Data needed
An unresolved question that the current evidence cannot settle.
Outside-in boundary
Fresh insight beyond the city's existing reports.
Public search, web, PageSpeed, AI answer, official publication, and approved cohort evidence can identify gaps and support bounded city tests. Analyst-led work can use those sources today.
Claim boundary
Keep the four local-benefit measures distinct.
These rules exist so a sponsor can show leadership what is known, what is not, and whether to fund the next 90 days. Spending at participating businesses, net operator receipts, estimated locally retained income, and additional benefit are different measures. A reconciled purchase is not proof the purchase was additional. Unknown retention is not a low score. Lantana City is an anonymized scenario. An improvement in AI mentions alone does not establish local benefit.